Beauty at every age

Show off your most beautiful features. Don’t be afraid to grow old—let all the candles on your birthday cake light up your enduring beauty!

Discover tips and tricks for gorgeous skin, flawless makeup, and fabulous hair, no matter your age!

La beauté n’a pas d’âge

Your twenties: Time to experiment!

Makeup tips for twentysomethings

Have fun trying out new trends and experimenting with bright, vivid lip colours, like any of the 10 hyper-intense matte shades of Maybelline’s SuperStay Matte Ink lipstick.

Opt for a striking look with an intense black cat eye or colourful eyeliner. There’s only one rule: Play up one feature at a time.

Keep the rest of your makeup subtle. No need to use foundation—let your youthful radiance shine! Simply cover imperfections with concealer and blend it into your skin.

Image of a woman in her twenties applying makeup

Colouring and straightening: How to keep your hair healthy

When it comes to your hair style, your age doesn’t matter! However, there are some things you should keep in mind to keep your hair healthy, especially if you straighten it regularly or if you dye it often. Whenever possible, work with your natural texture and moisturize your hair.

To get healthy-looking locks and take care of your scalp, make Phyto’s PHYTOJOBA moisturizing mask and shampoo part of your beauty regimen. Formulated with jojoba, these products will help prevent breakage that can be caused by daily drying and styling.

How to take care of your skin in your twenties

People in their twenties often get pimples or have acne. To treat acne, you need to regulate your sebum quality and clear clogged pores. Bioderma’s Sébium Foaming Gel can help you do just that.

And don’t forget sunscreen! To protect the areas of your face that are most sensitive to the sun, slip Vichy’s Idéal Soleil Stick SPF 60 into your handbag.

Your thirties: Put-together and professional

Makeup tips for thirtysomethings

For a flawless complexion, invest in a cream that corrects, improves, and protects your skin, especially from the sun. You’ll save time in front of the mirror, giving your skin a boost in just one step.

As far as eye makeup is concerned, fill in your brows, master the art of eyeliner, and play with shadow.

Marcelle’s CC Cream SPF 35 provides good coverage. It also reduces the appearance of dark spots and helps fight premature skin aging. It’s makeup and skincare all in one!

COVERGIRL’s TruNaked eyeshadow palette is perfect for blending. Play with pigments to create simple looks for work and use the shimmery shades for special occasions.

Image of a woman in her thirties applying makeup

Is your hair greying and losing its shine?

Is your hair starting to turn grey or become drier? Here’s what to use to conceal those silvery strands while adding shine and volume to your hair:

  • Semi-permanent dye if your hair is dark
  • Lowlights if your hair is blonde or red

Don’t forget to treat your hair daily to keep it soft and supple.

For shimmering colour with rich, lustrous shine, try L’Oréal Paris’s Casting Creme Gloss hair colour, available in a range of shades.

How to take care of your skin in your thirties

Crow’s feet and dark circles under the eyes appear gradually. The first signs of aging appear around the eyes. Prevent and repair the signs of aging by wearing sunscreen and sunglasses. Apply an eye cream in the morning and evening.

Remember to take care of the rest of your face, too, as well as your neck and chest. Apply an anti-aging cream every day, even if you don’t see any wrinkles or fine lines.

IDC’s Express Multi-Action Global 16-in-1 Anti-Aging Cream is ideal when you’re in a hurry. Add it to your routine and target the eye area, face, and neck.

Your forties: Less is definitely more!

Makeup tips for fortysomethings

Highlighting concealer is your best friend, as is foundation that offers more than just coverage.

If you feel like wearing dark, matte lipstick, apply a light lip gloss to give more shine and depth to your lips.

Choose cosmetics that deliver a lifting effect, such as Lise Watier’s Teint Lift Anti-Rides SPF 20. You’ll love its smoothing, moisturizing, and anti-fatigue effects. It will give your skin a naturally flawless look, whatever your age.

Image of a woman in her forties applying makeup

What’s the best hairstyling tip for people over 40?

Here’s a piece of advice from a hairdresser: “Bangs are more effective than Botox.” They hide the wrinkles between the eyebrows and on the forehead, giving you a youthful appearance. Give them a try!

Use a product hairdressers love— Phyto’s light volumizing spray—to give your bangs some volume.

How to take care of your skin in your forties

Overnight, the skin regenerates and repairs itself. Apply an energizing serum under your night cream. When you wake up, your face will look rejuvenated.

Try the powerful Anti-Aging Night Complex by Zorah Biocosmétiques, whose active ingredients work while you sleep to reduce the signs of aging.

Combine it with the brand’s Ino Intensive Hydrating Serum, which contains powerful active ingredients that stimulate the skin and optimize the effectiveness of daily moisturizing.

Your fifties and beyond: Show your confidence!

Makeup tips for fiftysomethings

Curl your lashes and apply mascara to open up your eyes and give them a lift. Using a good quality mascara, such as Lise Watier’s amazing Eye Opening Vegan Mascara, can help.

For even greater impact, use the Personnelle Cosmetics eyelash curler, specially designed to create beautiful, natural-looking lashes.

Try stunning lip colours that offer skincare benefits and have a hint of shine to plump up your lips, such as Age Perfect lipstick by L’Oréal Paris.

How to help grey hair look its best

By now, you probably have more than a few silver locks, and your hair’s texture may have changed. Choose a colour a few shades lighter than your natural, pre-grey hair. L’Oréal Paris’s Age Perfect Beautifying Colour Care can help remove the yellow tones in grey hair and restore your hair’s shine.

You could also go blonde! The colour will brighten your complexion and greys will be less visible as they grow back.

What’s the secret to beautiful skin at 50 and over?

Follow the advice of our beauty experts mentioned above and add an extra touch of moisturizer! For soft, radiant skin, use a serum with targeted action to improve your skin’s elasticity.

Image of a woman in her fifties applying makeup

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Beauty at every age

Beauty is the birthright of every woman. Enhance your best features, embrace your age, let every candle on your cake illuminate new beauty to celebrate! Discover tips and tricks for beautiful skin, flawless makeup, great hair at any age…
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